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85% reported satisfaction with Pimsleur Programs |
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25% purchased 2 or more courses |
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50% were considering additional Pimsleur Programs and were waiting only to complete the course at hand |
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Nine out of ten respondents said the Pimsleur teaching techniques helped them communicate with native speakers |
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74% reported Pimsleur Programs are the only courses they will purchase in the future |
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73% did the course while commuting to work |
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29% purchased for vacation; 71% for professional reasons |
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59% were male; 41% were female |
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61% who purchased were between 35 to 54 years of age |
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92% were college graduates |
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49% earned more than $50,000 a year |